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Press release

TriFinance and TriHD appoint Joost de Bruin as Group Managing Director

6 March 2025

Experienced services industry executive to guide company through its next growth phase

Amsterdam, NL, 6 March 2025 - TriFinance and TriHD, innovative professional services supplier in Finance, Technology and Human Development, welcome Joost de Bruin (1974) as its new Group Managing Director. De Bruin will head the group Leadership Team of TriFinance/TriHD and, together with the team, is responsible for the company’s strategy and execution.

Joost de Bruin, previously CEO of Sopra Steria Netherlands, formerly known as Ordina, is an experienced executive with a proven track record in guiding businesses through large-scale transformations, building high-performing teams, and delivering sustainable growth. Earlier in his career, he held various leadership roles in the consultancy and technology sectors, equipping him with a unique blend of strategic vision and operational expertise.

Joost de Bruin comments: “I am honored to join TriFinance/TriHD where I see great potential to align innovation with sustainable growth of the company. The organization's strong commitment to employee development and client success resonates deeply with my personal ambition to create impactful and lasting change."

Economies of Motivation®

Rooted in a belief that people who flourish deliver the best results, TriFinance/TriHD empowers employees as entrepreneurs of their own careers. This approach underpins its commitment to Economies of Motivation®, focused on personal growth, genuine collaboration, and tangible value for all stakeholders.

Gert Smit, founder of TriFinance/TriHD added: "Joost’s appointment reflects our commitment to continued innovation and strategic growth. His experience and empathic personality make him the ideal leader for this next growth phase in which we need a believer in Employees First."

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